How the HIPN GTM 100 Is Built
The HIPN GTM 100 is not compiled by a panel of judges or through a pay-to-play nomination process. Instead, it grows organically from the collective intelligence of the healthcare payer and health-tech community.
HIPN listens to the market — to the GTM professionals themselves. We draw on the insights, recommendations, and peer acknowledgements of commercial leaders who live and breathe go-to-market strategy every day. Through the Health Insurance Plan News, HIPN #GoToMarket Watch Autopilot channels, LinkedIn discussions, and direct conversations, these leaders surface the companies and executives they see making the biggest impact.
There is no formal examination, scoring rubric, or editorial favoritism. The roster is shaped by the industry’s own GTM leadership and expertise — a crowdsourced recognition by peers who understand what it takes to execute, grow, and win in a complex healthcare environment.
This unique approach makes the HIPN GTM 100 more than a list. It’s a living snapshot of the people and organizations that the market itself considers to be shaping its future. By combining this peer-driven acknowledgement with HIPN’s Autopilot platform, the GTM 100 amplifies authentic recognition into meaningful visibility across the audiences that matter most.​​​
Why This Matters Now
#HealthPlans | #Payers and health-tech\insurance-tech vendors are operating in one of the most dynamic commercial environments in decades. New reimbursement models, tighter margins, consolidation among plans and providers, and accelerating digital transformation are changing how products are built, sold, and adopted.
At the same time, go-to-market (GTM) functions inside these organizations are becoming more strategic and more complex. Success today isn’t just about a new technology or a bigger salesforce; it’s about aligning marketing, product, partnerships, and growth leadership to deliver measurable impact quickly.
In this environment, health plans are actively seeking trusted signals about which companies and leaders are truly moving the market forward. The HIPN GTM 100 meets that need by curating peer-recognized innovators and executives who are proving they can execute, scale, and deliver value.
By surfacing those voices and then amplifying them through HIPN’s Autopilot platform, the GTM 100 turns authentic peer acknowledgement into actionable market intelligence for health plan professionals, partners, and investors. This is why now is the right moment to spotlight the people and companies that are redefining how the healthcare payer ecosystem grows.
How It's Different
Most industry lists are compiled behind closed doors or through pay-to-play nomination processes. The HIPN GTM 100 is peer-driven: it’s built from the insights and acknowledgements of go-to-market leaders themselves. There is no formal scoring rubric, no editorial favoritism, and no outside sponsorship shaping the Inductee roster.
GTM 100 + Autopilot = recognition + reach + results.
While not every HIPN GTM 100 company is on HIPN Autopilot, those that are gain a distinct advantage. Autopilot is our always-on platform that aligns market visibility and thought leadership with HIPN’s most consistent and high-impact channel. It gives companies a trusted way to showcase their products, solutions and leadership directly to the audiences that matter most, and it also includes participation in the HIPN Autopilot GTM Leadership Council, where executives from Autopilot companies further leverage their recognition to maximize impact.
Together, the GTM 100 and HIPN Autopilot form a powerful platform that celebrates leadership, amplifies visibility and elevates the industry’s most innovative voices. Recognition becomes more than a one-time mention; it transforms into sustained, year-round exposure to health plan professionals who matter most.